Writing, editing and so much more.
Do you already have a pretty good idea of what it is you want to say to potential customers? Fantastic. But getting those thoughts across in ways that make them interesting and relatable? From website copy to content marketing, we can hook you up.
A Content Strategist provides the strategic overview for all aspects of a brand’s content marketing efforts while pulling together and directing the individual specialists required to make it all happen. Responsibilities typically include editorial direction, establishing and maintaining a content calendar, writing, editing, balancing the content mix, plus ensuring that everything supports and integrates with strategic objectives.
A Copywriter provides writing services and expertise. Beyond research and concept development, this includes creating clear, compelling web copy, marketing copy, blogging, and microblog writing, all delivered in a tone of voice suitable for a given client or brand.
A Content Manager maintains site content while updating it regularly with compelling, relevant material. This includes developing content marketing strategies for increasing web traffic and brand awareness. A qualified professional create SEO-friendly content worth sharing (including blogs), understands where and how to distribute content effectively, and knows how to measure the results of marketing activity.
A Blogger is someone who writes, edits, and promotes engaging posts on websites or personal web pages. This role requires exceptional writing skills, plus a strong understanding of the intended audience. Bloggers often conduct their own research as well. Some bloggers also monitor and respond to comments on their work posted on websites, social media, or other platforms. They must stay current on industry trends in order to create engaging content that attracts readership.
A Technical Writer provides professional-quality writing for a range of highly technical topics. The challenge is to communicate complex ideas and information in a way that makes them easy to understand. This role typically includes research, writing, editing, and proofreading dense technical data.
Copy editing is preparing written content for publication. A Copy Editor is a professional with excellent writing skills who reads written material and checks the grammar, spelling, and facts. Copy editors also determine if the copy clearly communicates information to the targeted audience while sticking to the style guide. A copy editor may rewrite and review material throughout the production process. In addition to superior writing skills, copy editors must be able to think creatively as they may be tasked to come up with catchy headlines and attention-grabbing lead-in sentences.
Proofreading is usually the last review of copy before it is released to the public. Proofreaders begin their work after a copy editor has completed his work as copy editors sometimes change the original material. To ensure the material is error-free, they check for format spacing issues, spelling, and grammatical errors. Proofreaders must be knowledgeable about how to use editing mark-up tools across different platforms. They also must be resourceful in fact-checking. High attention to detail is essential as proofreaders ensure copy is accurate and effective.