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Marketing isn’t what it used to be.

From Public Relations to Project Management to Search Engine Marketing, we can add serious muscle to your marketing team. And if you don’t yet have a marketing team? Ask us for expert recommendations on what, where, how and (of course) who.

Marketing Strategy

A Digital Marketing Strategist is responsible for planning, developing, implementing and managing the overall digital marketing strategy, managing, guiding and training other marketing positions in the team, and preparing and managing the marketing budget. This role requires a deep knowledge of the latest technology and best practices concerning all digital marketing channels, competitor research, SEO, and marketing analytics.

Media Planning

A Media Planner oversees the strategic placement of advertising content across all available media channels. These may include television, radio, print and out-of-home media, and of course a growing array of digital channel options. This role requires well-developed research skills, along with an ability to look beyond the raw data and come up with creative approaches to reaching a target audience as effectively as possible.  

Marketing Management

A Marketing Manager guides marketing operations and teams. Typical responsibilities include the development of marketing strategies, along with coordinating, implementing, analyzing and reporting. Often this person is also responsible for content creation, process redesign, general consulting and ongoing client interface.

CMS: Website Administration

A Web Content Management System (CMS) Administrator, or Web Content Administrator, keeps websites current by updating content and images. The role is really a hybrid of editing and administration. Beyond digital content updating and quality assurance, responsibilities typically include sending out required customer notifications, publishing new site sections, ensuring proper metadata tagging, and updating widgets. Good communication with internal stakeholders is a must.

Marketing Analytics

A Marketing Analytics Specialist provides analytics services and expertise. This typically includes reporting on KPIs, maintaining data accuracy/integrity, preparing analytics dashboards/reports, providing insights into trends and finding the important stories hidden within the data.

Public Relations

A Public Relations Specialist provides consulting services in all aspects of public relations. Core responsibilities typically include research, strategy, writing and concepts. This is often a client-facing role, so exceptional people skills are essential. 

SEO

A Search Engine Optimization Strategist provides insights and strategies designed to keep and maintain high search rankings for an organization and its products or services. Areas of expertise include keyword research and concept development, along with technical SEO recommendations/implementation, reporting and analytics.

SEM

A Paid Search Specialist is an expert in all things related to paid search, a.k.a SEM (Search Engine Marketing). Responsibilities typically include keyword and other research, strategy, concept development, content integration plus campaign creation and management. This role requires a strong working knowledge of reporting, analytics and industry-standard platforms like Google Ads, LinkedIn, Twitter, Instagram, Pinterest, and Facebook.

Social Media

A Social Media Manager provides a range of services designed to maximize a client’s awareness, impact and engagement on a variety of social media platforms. Responsibilities for this specialized role typically include keyword and other research, strategy, concept development, content integration, campaign creation/management, plus reporting and analytics.

Marketing Automation

A Marketing Automation Specialist designs and builds automated email marketing flows and email campaigns. In addition, they write and schedule social media posts and interpret campaign analytics to measure performance and spot weaknesses.

Research

A Marketing Research Analyst researches, compiles and analyzes information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing products. They may draft questionnaires, polls, surveys, and other data collection resources. Additionally, they research and compile data related to the current product market, customer demographics as well as interest and factors influencing product demand. Finally, they analyze the results to identify ways of maximizing sales and market penetration of current products.

Product Management

A Product Manager is responsible for overseeing all activities relating to researching, designing and marketing products on behalf of the client. Their duties include completing market research to find out more about competitor products or customer needs, overseeing a team of product professionals and department budgets and coordinating with the customer service department to identify potential product defects or customer suggestions.

Fractional CMO

Fractional CMO (Chief Marketing Officer) oversees and shapes a company's advertising and sales strategies, creative process, and resources. The CMO works closely with the executive team to structure the company's marketing department and marketing initiatives to help the company achieve its business objectives.