Skip to main content

Marketing isn’t what it used to be.

From Public Relations to Project Management to Search Engine Marketing, we can add serious muscle to your marketing team. And if you don’t yet have a marketing team? Ask us for expert recommendations on what, where, how, and (of course) who.

Content Creation

A social media Content Creator, or Influencer, uses social media to create engaging content, including photos, videos, blog posts, or reviews promoting brands and products. They have a loyal following and can shape public opinion while inspiring followers to take action, such as purchasing or trying a new product.

CMS Website Administration

A Content Management System (CMS) Website Administrator, or Web Content Administrator, keeps websites current by updating content and images. The role is a hybrid of editing and administration. Beyond digital content updating and quality assurance, responsibilities typically include sending out required customer notifications, publishing new site sections, ensuring proper metadata tagging, and updating widgets. Good communication with internal stakeholders is a must.

Conversion Rate Optimization

A Conversion Rate Optimization (CRO) Specialist optimizes websites and digital products to increase conversions. They identify and address issues to improve user experience and increase profitability using analytics, user feedback, and A/B testing. CRO Specialists must understand user behavior, psychology, UX design, and copywriting.

E-commerce Marketing

An E-commerce Specialist oversees online store development and upkeep, analyzes sales funnels, and executes marketing strategies across platforms like Shopify, WooCommerce, Magento, and Amazon. Regarding Amazon, the E-commerce Specialist will manage product listings, including marketing, brand registry, and A+ content, and oversee integrations with existing online stores.

Fractional CMO

A Fractional CMO (Chief Marketing Officer) oversees and shapes a company’s advertising and sales strategies, creative process, and resources. The CMO works closely with the executive team to structure the company’s marketing department and initiatives to help it achieve its business objectives.

Growth Hacking

A digital marketing Growth Hacker is responsible for creatively growing a company's online presence and revenue through various digital channels. They must be analytical, data-driven, and deeply understand consumer behavior and emerging trends. Their goal is to drive sustained and scalable growth by implementing growth-focused strategies.

Marketing Analytics

A Marketing Analytics Specialist provides analytics services and expertise. This typically includes reporting on KPIs, maintaining data accuracy/integrity, preparing analytics dashboards/reports, providing insights into trends, and finding the hidden stories within the data.

Marketing Automation

A Marketing Automation Specialist designs and builds automated email marketing flows and campaigns. In addition, they write and schedule social media posts and interpret campaign analytics to measure performance and spot weaknesses.

Marketing Management

A Marketing Manager guides marketing operations and teams. Typical responsibilities include the development of marketing strategies, along with coordinating, implementing, analyzing, and reporting. This person is often responsible for content creation, process redesign, general consulting, and ongoing client interface.

Marketing Strategy

A Digital Marketing Strategist is responsible for planning, developing, implementing, and managing the overall digital marketing strategy, managing, guiding, and training other marketing positions in the team, and preparing and managing the marketing budget. This role requires a deep knowledge of the latest technology and best practices concerning all digital marketing channels, competitor research, SEO, and marketing analytics.

Media Planning

A Media Planner oversees the strategic placement of advertising content across all available media channels. These may include television, radio, print, and out-of-home media, and a growing array of digital channel options. This role requires well-developed research skills and an ability to look beyond the raw data and develop creative approaches to reaching a target audience as effectively as possible.  

Product Management

A Product Manager is responsible for overseeing all activities relating to researching, designing, and marketing products on behalf of the client. Their duties include completing market research to discover competitor products or customer needs, overseeing a team of product professionals and department budgets, and coordinating with the customer service department to identify potential product defects or customer suggestions.

Public Relations

A Public Relations Specialist provides consulting services in all aspects of public relations. Core responsibilities typically include research, strategy, writing, and concepts. This is often a client-facing role, so exceptional people skills are essential. 


A Marketing Research Analyst researches, compiles, and analyzes information on products and market conditions to identify potential new markets, sales opportunities, and the most effective methods of marketing products. They may draft questionnaires, polls, surveys, and other data collection resources. Additionally, they research and compile data related to the current product market, customer demographics, interests, and factors influencing product demand. Finally, they analyze the results to identify ways of maximizing sales and market penetration of current products.


A Paid Search Specialist is an expert in all things related to paid search, a.k.a SEM (Search Engine Marketing). Responsibilities typically include keyword and other research, strategy, concept development, content integration, campaign creation, and management. This role requires a solid working knowledge of reporting, analytics, and industry-standard platforms like Google Ads, LinkedIn, X (formerly Twitter), Tik-Tok, Instagram, Pinterest, and Facebook.


An SEO Strategist provides insights and strategies designed to keep and maintain high search rankings for an organization and its products or services. Areas of expertise include keyword research and concept development, technical SEO recommendations/implementation, reporting, and analytics.

Social Media

A Social Media Manager provides services to maximize a client’s awareness, impact, and engagement on various social media platforms. Responsibilities for this specialized role typically include keyword and other research, strategy, concept development, content integration, campaign creation/management, plus reporting and analytics.

Feed your brain. Subscribe to The Roster Insights blog.