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It’s all about connecting smoothly.

Every one of your customers, past, present or future, lives in a digital world. They instinctively know when a brand provides easy, intuitive onscreen experiences. And it’s painfully obvious when an app or website falls short. These are essential roles.

UX Business Analytics

A UX Business Analyst (UX BA) provides a combination of business analysis (BA) with user experience (UX) expertise. In practice, this translates to working with key stakeholders to define the scope and feature set of any proposed software solution. Responsibilities for this role may include business and technical requirements documentation, research, concept development, workflows and wireframe screen layouts.

UX Research

The UX (User Experience) Researcher focuses on how a website or software product performs out in the real world. But vital consumer insights can come before, during and after the product development cycle. Typical responsibilities include observation and interviews with potential users, assessment of a solution’s potential strengths and weaknesses, along with guidance on how to improve the end-user experience. This role requires a deep working knowledge of personas, heuristic evaluations, usability testing and clear documentation. 

Information Architecture

An Information Architect organizes complex information in a way that makes it easy and intuitive for users to access the specific information they need. Information hierarchy and content flow must be optimized to create a frictionless user experience. User research typically plays a key role in refining the wireframe documents that serve as a roadmap for the rest of the development team.

UX Design

The UX (User Experience) Designer is responsible for creating streamlined, intuitive and satisfying interactive experiences. This role draws on a deep understanding of human behavior, psychology and information hierarchies in the context of today’s digital technology. The job may also require research, analysis, site mapping and wireframes. 

UI Design 

A UI (User Interface) Designer is an expert on creating and optimizing intuitive user interfaces for both apps and websites. Responsibilities for this role typically include research, concept development, workflows, producing wireframes and high-fidelity screen layouts, and facilitating meetings and workshops. Also helpful is a deep working knowledge of user personas, documentation and report writing. 

UX Coordination 

A UX (User Experience) Coordinator supports the Project Lead and/or Project Manager by coordinating and facilitating team meetings, including pre- and post-meeting communication, meeting agendas, notes and recordings. Often a Junior UXer in training, UX Coordinator may assist with user research, wireframing, and interaction design in prototyping programs such as Figma and Invision.