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It’s all about connecting smoothly.

Every one of your customers, past, present, or future, lives in a digital world. They instinctively know when a brand provides accessible, intuitive onscreen experiences. And it’s painfully obvious when an app or website falls short. These are essential roles.

Information Architecture

An Information Architect organizes complex information to make it easy and intuitive for users to access the specific information they need. Information hierarchy and content flow must be optimized to create a frictionless user experience. User research is crucial in refining the wireframe documents that serve as a roadmap for the rest of the development team.

UI Design

A UI (User Interface) Designer is an expert in creating and optimizing intuitive user interfaces for apps and websites. Responsibilities for this role typically include research, concept development, workflows, producing wireframes and high-fidelity screen layouts, and facilitating meetings and workshops. Also helpful is a deep working knowledge of user personas, documentation, and report writing. 

UX Business Analytics

A UX Business Analyst (UX BA) provides a combination of business analysis (BA) with user experience (UX) expertise. This translates to working with key stakeholders to define any proposed software solution's scope and feature set. Responsibilities for this role include business and technical requirements documentation, research, concept development, workflows, and wireframe screen layouts.

UX Content Design

A UX Content Designer defines user needs through research, creating content experiences that align with business goals. Responsibilities involve interviewing stakeholders, conducting user research, designing user-centric content, and evaluating content quality based on strategy and standards. They contribute to content standards, iteratively refine wording for user guidance, and facilitate seamless task completion.

UX Coordination 

A UX Coordinator supports the Project Lead and/or Project Manager by coordinating and facilitating team meetings, including pre- and post-meeting communication, meeting agendas, notes, and recordings. Often a Junior UXer in training, a UX coordinator may assist with user research, wireframing, and interaction design in prototyping programs such as Figma and Invision.

UX Design

The UX (User Experience) Designer creates streamlined, intuitive, and satisfying interactive experiences. This role draws on a deep understanding of human behavior, psychology, and information hierarchies in the context of today’s digital technology. The job may also require research, analysis, site mapping, and wireframes. 

UX Research

The UX (User Experience) Researcher focuses on how a website or software product performs in the real world. Vital consumer insights can come before, during, and after the product development cycle. Typical responsibilities include observation and interviews with potential users, assessment of a solution’s strengths and weaknesses, and guidance on improving the end-user experience. This role requires a deep knowledge of personas, heuristic evaluations, usability testing, and documentation. 

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